Rugby is a billion $ industry yet there is no global enterprise level SaaS cloud software solutions that allow sports to grow sustainably, that protects clubs leagues the people that make the game happen for the love of it.

Grassroot Rugby struggles for income and the ability to scale. What if the same technology, analytics and cloud administration was available to local sports clubs?

How many more top class athletes could countries produce? How many children would escape poverty and improve their quality of life through playing sport?


Increasing rugby participation

Reduce Admin costs

Protect players

Secure communication

Reduce staffing & volunteers

Increase Revenues


Amplify Sports is a software and technology company based out of Dubai. Our aim is to digitally transform grassroots sports, increasing participation, reducing costs of participation and allowing for safe and secure messaging and transactions. 

We developed Rugby live alongside Players, Physios, League owners, Referees, Managers and ex elite level players to find out the problems associated with running local leagues, managing teams. We looked at every software available in the market today including the GMS system offered by England Rugby and re wrote the user interface and experience from scratch. 

Our vision is to grow the sport of Rugby globally, our solutions are perfect for Countries & Rugby associations and leagues looking to grow the game from scratch, or for countries that are looking to move away from paper and pen to a fully enterprise level secure platform.


Our software is modular we offer a full Omni-channel solution whether you are a league, referee association, club, manager or player our cloud based smart software gives you all of the tools you need to ensure the safety of transactions, coaches and players. 

Not only do we make it easier for leagues to run, reduce admin costs, improve safety of players and reduce serious injury, we offer access to world class content that Rugby managers, physios, coaches can access to improve themselves and their teams. Ranging from masterclasses from elite level players, personal trainers and sports analysts. 

Learn from the professionals!

During our research into elite level Rugby as a sport we noticed many ex players leave the game, some struggle to adapt back into the normal routine of life and making a living after playing professional sports. They have so much to give back to grass route level rugby that we decided to ensure this stopped happening. We developed online workshops alongside elite clubs and players that gives them the knowledge and expertise to deliver top class video content.


The masterclass module of the app is available to players, coaches and Physios free within our club app. Meaning you can download the latest tactics, understand how the professionals improve technique, fitness and nutrition. The masterclasses are only 10GBP with 50% of the revenue going back to the player to enable them to invest more into new content and be rewarded for giving back.

Giving back to Rugby and helping grass route rugby improve.

Protecting Young players

Head injuries have been a cause of concern at all levels of Rugby, we addressed this problem by working with experts. Our software allows Physios to track every head injury, by logging it live or after the game in the app and until the player has had a medical clearance the player is not available for selection. 

In fact our software can track all injuries within the club or the league, live analytics are available to the league or the club, ensuring that the team coach can not  select a player for a game if they have had a concussion in the last 4 weeks . All injuries can be tracked and injuries can be compared and displayed with time unavailable and frequency.

By tracking your club or leagues injuries you can highlight trends and issues that could be caused by pitches, training routines or overly aggressive players or teams that could be damaging the reputation or integrity of the sport.